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seo meaning 5 steps to define your target audience in SEO

seo meaning You hear the word SEO, and we practically think that it is an excellent strategy to position your brand, but it goes much further than this. It means positioning keywords, generating growth, increasing web traffic, positioning your brand in search engines, and more. However, you could not get to meet all these objectives without first defining your target audience in  seo meaning SEO. Here we tell you how to do it.


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seo meaning Quickly, let's define what is the target audience

seo meaning

Although, we know that the target audience is the audience we want to attract to increase sales or meet other objectives as a company, they are your consumers and potential customers. Therefore, when defining your target audience, you need to search for keywords that are potentially important for your positioning.



Now, let's know how you can define your target audience in SEO.

1. Know the demographics of your customers

seo meaning 5 steps to define your target audience in SEO

An important step in defining your SEO target audience is knowing the demographics of your current customers. One way to obtain this data is through your sales team, but you can also have information from your CRM, where it is detailed where your customers come from.


However, a very valuable tool is Google Analytics, which allows you to have a more detailed view of where your audience comes from, their behavior, interests and other important data for your business.

2. Take advantage of the information from your social networks

seo meaning
Today more than ever, social networks are giving great results to small and large companies. But, you can use them to your advantage to obtain the information of your users or potential clients through Facebook Audience Insights.

This Social Media tool is ideal to know the age, gender, lifestyle, activity, demographics and more important data that will help you define your target audience in SEO.

3. Drill down and analyze search engine results

seo meaning
Although it seems like a very simple task, it is important to take time to analyze all search engine results because seo meaning you will be able to target your target audience. For example, we recommend that you can review the first results of the first page of Google and analyze what keywords they are using.

4. Know your competition

seo meaning 5 steps to define your target audience in SEO
There are SEO tools that allow you to know the strategy of your competition, for example, you can know the keywords, target audience, web traffic, organic competitors, and more. seo meaning These important data will also help you to know the main pages positioned.

5. Know what questions your potential customers are asking

seo meaning
Your potential customers are always asking questions constantly, so you should pay close attention to these questions to know the topics that interest them. For example, you can use tools like Semrush to put in the URL of the web page and filter out all the key questions your customers ask seo meaning.

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